Global Media Campaign (GMC) grew out of the anti-FGM/C campaign housed within the Guardian newspaper between 2013 and 2017. Headed by award-winning journalist Maggie O’Kane, GMC aims to raise awareness about the harmful impact of FGM/C by ‘opening the airwaves’ in high prevalence countries through the use of targeted media interventions and connecting the media to religious leaders that support an end to FGM/C. HDF has provided support for GMC’s mixed-media campaigns, media production and media training courses across East and West Africa.